E-Commerce & Marketplace Executive

About the Role

We are looking for a hands-on E-Commerce & Marketplace Executive to manage and grow our online business across Shopify, Shopee, Lazada and TikTok Shop/TikTok Live.

This role sits at the intersection of e-commerce operations, merchandising, customer experience and commercial analysis. You will be responsible not only for keeping our online stores running smoothly, but also for improving how our products are presented, promoted and sold.

We are looking for someone who is commercially curious, organised and comfortable working directly inside the different e-commerce platforms.

Key Responsibilities

Marketplace & Store Operations

Manage the day-to-day operations of our stores across:

• Shopify

• Shopee

• Lazada

• TikTok Shop / TikTok Live

Ensure product information, pricing, promotions, inventory and listings are accurate and kept up to date.

Monitor store health, platform notifications and operational issues and resolve them promptly.

Promotions & Campaigns

Plan and execute platform promotions including:

• Double-digit campaigns such as 9.9, 10.10, 11.11 and 12.12

• Payday campaigns

• Flash sales

• Vouchers and discount codes

• Bundle promotions

• Free-shipping promotions

• Platform-specific campaigns

• TikTok Live promotions

Coordinate campaign pricing, products, stock availability and promotional assets.

Review campaign results after each promotion and identify what worked and what should be improved.

Product Listings & Digital Merchandising

Create, upload and maintain product listings across all platforms.

Ensure listings have:

• Accurate product titles and descriptions

• Correct SKU and variation information

• High-quality product images

• Lifestyle images

• Campaign graphics

• Correct pricing and promotional information

Work with the marketing and creative teams to obtain or update listing assets.

Regularly review the online storefront to ensure that products are presented consistently and attractively.

Customer Service

Respond to customer enquiries and marketplace chats professionally and within platform response-time requirements.

Handle questions relating to:

• Products

• Orders

• Deliveries

• Promotions

• Product availability

• Exchanges and returns

Identify recurring customer questions or complaints and provide feedback to the wider team.

Returns, Refunds & Disputes

Manage online:

• Returns

• Refunds

• Exchanges

• Cancelled orders

• Marketplace disputes

Coordinate with the warehouse and operations teams where physical inspection or replacement of products is required.

Track recurring return reasons and identify opportunities to reduce preventable returns.

TikTok Shop & Live Commerce

Support the operation and commercial performance of TikTok Shop and TikTok Live.

Responsibilities may include:

• Setting up products and promotions for live sessions

• Creating live-exclusive vouchers

• Preparing featured-product selections

• Ensuring sufficient inventory for promoted SKUs

• Coordinating with live hosts

• Monitoring live sales performance

• Reviewing conversion and product performance following each live session

Sales & Marketplace Analysis

Prepare regular reports covering performance across Shopify, Shopee, Lazada and TikTok.

Monitor metrics including:

• Revenue / GMV

• Units sold

• Average order value

• Conversion rate

• Traffic

• Promotional performance

• Product performance

• Return and refund rate

• Voucher utilisation

• Marketplace advertising performance where applicable

Identify our strongest and weakest products and recommend actions to improve performance.

Competitor & Market Analysis

Regularly monitor competitor brands and products across the major marketplaces.

Analyse:

• Pricing

• Promotions

• Best-selling products

• New product launches

• Reviews

• Ratings

• Sales volumes where visible

• Product positioning

• Listing quality

• Promotional mechanics

Produce simple competitor comparisons showing how our products are performing relative to the market.

Identify fast-growing products, brands and marketplace trends that may represent opportunities for Unbottled.

Requirements

• Diploma or degree in Business, Marketing, E-Commerce or a related discipline

• Ideally 1–3 years of e-commerce or marketplace experience

• Hands-on experience with at least two of Shopify, Shopee, Lazada or TikTok Shop

• Strong Excel or Google Sheets skills

• Comfortable analysing sales and product data

• Strong attention to detail

• Good written communication skills

• Comfortable handling customer enquiries

• Able to manage multiple campaigns and deadlines simultaneously

• Commercially curious and interested in understanding why products sell

Experience with consumer products, lifestyle brands, retail, fashion, beauty or FMCG is an advantage.

What Success Looks Like

The successful candidate will progressively take ownership of Unbottled's online channels and be measured on areas including:

• Online sales growth

• Marketplace conversion

• Campaign performance

• Listing accuracy and quality

• Customer response time

• Marketplace ratings

• Return/refund management

• Execution of promotional calendars

• Identification of new marketplace opportunities

• Quality and usefulness of sales and competitor analysis

Most importantly, we want someone who does more than administer marketplaces — we want someone who understands what is selling, why it is selling and what we should do next.