MARKETING DIRECTOR

Position: Marketing Director

Industry: Jewellery Retail – Gold, Diamond & Silver Jewellery

Department: Marketing & Business Development

Reports To: Managing Director

Job Purpose

To develop and lead the company’s overall marketing strategy to increase brand awareness, customer engagement, store traffic, sales and long-term business growth for the jewellery retail business.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for gold, diamond and silver jewellery.
• Plan and manage promotional campaigns, festive offers, new collection launches and seasonal marketing activities.
• Develop marketing plans for both online and offline channels, including Instagram, Facebook, TikTok, Google, SMS, WhatsApp and other relevant platforms.
• Manage the company’s brand image and ensure consistent branding across advertisements, social media, showroom materials and promotional campaigns.
• Work closely with the sales team to develop campaigns that generate customer enquiries, showroom visits and sales.
• Identify new customer segments and develop strategies to attract and retain customers.
• Monitor market trends, customer preferences, competitors and jewellery industry developments.
• Plan and coordinate photography, videography, advertisements, social media content, promotional videos and other marketing materials.
• Manage relationships with advertising agencies, media companies, influencers, content creators and other marketing partners.
• Develop customer engagement and loyalty initiatives, including VIP, diamond and repeat-customer programmes.
• Analyse marketing campaign performance, customer response, enquiries and sales results and recommend improvements.
• Manage the marketing budget and ensure effective utilisation of marketing expenditure.
• Organise and support showroom events, exhibitions, customer engagement activities and promotional events.
• Explore new digital marketing opportunities and technologies to improve customer reach and conversion.
• Prepare regular marketing reports, campaign performance reports and strategic recommendations for management.
• Ensure all marketing communications and promotional materials are accurate, professional and aligned with company policies.