Brand & Digital Communications

Branding

• Support the positioning direction, working across internal teams and external vendors to ensure all activations align with the brand.

• Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions.

• Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations.

• Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management.

• Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations.

• Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies.

• Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency.

Website and Digital Assets

• Act as the brand guardian of the website, ensuring accurate and up-to-date content that is SEO-friendly

• Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement.

• Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights.

• Develop monthly reports that track the various communications activations, including recommendations for improvement

• Oversee key digital assets, including website, intranet, and social media, ensuring alignment with the value proposition and brand standards

• Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot.

• Support budget planning and monitoring for brand and digital initiatives.

Interested candidates, please email your resume to ***email_hidden***

Anna See Sing Yee

CEI Reg R25157535

Recruit Express Pte Ltd

EA License No: 99C4599

We regret that only shortlisted candidates will be contacted