Marketing Manager | Retail Furniture

Marketing Manager (Furniture Retail)

Location: Marina Square, Singapore

Working hours: 9am – 6pm (& attend ad hoc events)

Salary: $4,500 - $6,000

Overview

We are seeking a hands-on and results-driven Marketing Manager to lead a full overhaul of our digital and in-store marketing strategy. This role is critical in driving both online traffic and physical showroom footfall, with a strong focus on SEO/SEM, social media growth, and integrated marketing campaigns. You will lead a small team and work cross-functionally with senior stakeholders to elevate brand presence and revenue performance.

Key Responsibilities

• Lead and execute a complete revamp of SEO and SEM strategies to significantly improve website traffic, search rankings, and conversion rates
• Own and grow all social media platforms (especially Instagram), including content strategy, paid campaigns, and audience engagement
• Develop and implement integrated marketing campaigns that drive both digital traffic and in-store showroom visits
• Plan and execute offline/classical marketing initiatives (e.g. events, partnerships, in-store promotions, visual merchandising alignment)
• Analyze campaign performance, track KPIs, and optimize marketing spend to ensure strong ROI
• Manage, mentor, and develop a marketing team to deliver high-quality, consistent output
• Collaborate closely with sales, branding, and business development teams to align messaging and commercial goals
• Maintain brand consistency across all touchpoints and elevate overall brand positioning

Key KPIs

• Increase in website traffic and search engine rankings
• Growth in social media engagement, reach, and follower base
• Conversion rates from digital channels
• Increase in showroom footfall and sales attributed to marketing efforts
• ROI on marketing campaigns

Reporting Line

This role reports to:

• Sales Director (B2C)
• Branding & Business Development Manager
• Managing Director

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5–8 years of marketing experience, preferably in retail, lifestyle, or furniture industry

Preferred Skills

• Familiarity with e-commerce platforms and analytics tools (e.g. Google Analytics, Meta Ads Manager)
• Experience in retail showroom or omnichannel marketing environments
• Strong eye for design and brand aesthetics

Interested applicants may send their resume to ***email_hidden***

Karin Yong (R22109239)

EA Licence No: 01C3135