Director

Responsible for translating the overall company and brand strategy into effective marketing across multiple countries, while coordinating Country Heads, distributors, sales teams, and the central marketing team.

Regional Strategy & Leadership: Develop and execute the regional marketing strategy aligned with Virgo Group’s overall business objectives. Establish priorities, annual marketing plans, budgets, KPIs, and market-specific initiatives across the assigned region.

Brand & Market Development: Strengthen Virgo’s brand positioning consistently across countries while allowing appropriate localization. Identify opportunities to increase brand awareness, market penetration, and engagement with key customer segments.

Country & Distributor Marketing: Work closely with Country Heads, distributors, and local partners to develop country-level marketing plans. Review proposed activities and ensure investments support commercial priorities and brand standards.

Architect & Designer Engagement: Develop regional programs targeting architects, interior designers, consultants, developers, furniture manufacturers, and other specification-driven customers. Build relationships through presentations, sample programs, design events, collaborations, and industry activities.

Product & Collection Marketing: Coordinate regional launches of new laminate collections, colours, woodgrains, stones, patterns, textures, and specialty finishes. Ensure markets receive appropriate catalogues, samples, display boards, digital assets, and product communication.

Exhibitions & Events: Lead the regional exhibition strategy, including selection of important trade fairs, booth positioning and design direction, product presentation, customer engagement, PR/content activities, and post-event lead follow-up.

Digital, Social & Content: Oversee regional social media, digital campaigns, website content, photography/video, KOL/influencer collaborations, and localized content. Ensure digital activities contribute to both brand building and lead generation.

Sales & Lead Generation: Partner closely with regional sales leadership and Country Heads to support distributor development, customer acquisition, specifications, project opportunities, and sales campaigns. Marketing should ultimately support commercial growth rather than operate separately from sales.

Market Intelligence: Monitor competitors, emerging design trends, customer preferences, product developments, exhibitions, and market opportunities across the region. Provide management with actionable market insights.

Budget & Performance: Manage regional marketing expenditure and evaluate ROI from exhibitions, digital campaigns, events, collaborations, samples, and other activities. Establish regular reporting covering leads, engagement, projects, specifications, and business opportunities.

Team & Agency Management: Lead regional marketing personnel and coordinate external agencies, designers, PR firms, photographers, exhibition contractors, and other vendors. Develop clear processes between headquarters and local teams