Content Creator

Content Creator (Lead Generation & Performance Content)

Koocester Group, Singapore

Role Objective

Plan, create, and execute high-performing content that drives views, engagement, and qualified leads daily.

You are not just planning content.

You are producing content that performs and converts.

What This Role Really Is

You are not a strategist sitting behind a screen.

You are:

• In shoots
• In edits
• In performance reviews

You turn:

ideas → content → leads → revenue

If content is noise, you make it perform.

Key Responsibilities

1. Content Execution (CORE FOCUS)

• Plan and execute daily content output (short-form + long-form)
• Be involved in:Filming Direction and On-ground execution
• Work closely with, Sales and Editors

You are accountable for:

Content going live and performing, not just ideas

2. Content That Converts (NOT JUST VIEWS)

• Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent

“What action should the viewer take?”

3. Performance Optimisation (DAILY LOOP)

• Review performance of content to Views Retention Leads generated
• Continuously improve to Hooks & Video structure Pacing

This is a daily feedback loop, not monthly reporting

4. Content → Leads Execution

• Implement to Lead forms, CTAs, Funnel links
• Work with team to Improve conversion rates and Reduce friction

5. Copy & Creative Direction

• Write Hooks, Captions, CTAs
• Guide editors on, Flows, Cuts, Emphasis

6. Collaboration (Execution-Focused)

• Work with Sales / partnerships → align on lead goals,Content Marketer (you) team → ensure smooth shoots,Editors → ensure fast turnaround

• Number of content pieces published weekly
• Views per content
• Retention rate
• Leads generated per content
• % of content that converts into leads

Experience & Skills

• Experience in: Content creation / marketing / media
• Proven ability to: Execute content consistently and Improve performance over time
• Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour

Mindset (CRITICAL)

• Execution-first (not idea-only)
• Fast-moving
• Obsessed with performance
• Takes ownership of output

You Are:

• Comfortable being on shoots
• Hands-on with content
• Willing to test, fail, and iterate quickly

This is NOT for someone who:

• Only wants to plan
• Only wants to manage
• Only wants to analyse

• Consistent, high-volume content output
• Content that improves over time
• Clear contribution to leads and revenue
• Fast iteration and improvement cycles

• High ownership, your work directly impacts revenue
• Fast-paced environment, no slow corporate cycles
• Work with real founders and businesses
• Build content that actually converts, not just looks good

You are not here to plan content.

You are here to make content perform.