Marketing Campaigns & Promotions Expert (Global Markets) - Contract

We are seeking a highly international and commercially minded Marketing Campaigns & Promotions Expert to lead the planning, execution, localization, and optimization of customer acquisition, engagement, retention, and growth campaigns across multiple global markets.

This role is ideal for a candidate who combines strong analytical capabilities with deep cross-cultural understanding gained through academic and professional experience across the United States, Greater China, and Southeast Asia. The successful candidate will have a proven track record infintech, payments, banking partnerships, consumer technology, or related high-growth industries.

The individual will work closely with regional business, product, marketing, operations, partnerships, and country teams to deliver high-impact campaigns tailored to diverse customer segments while ensuring alignment with global commercial objectives.

Key Responsibilities

Campaign Strategy & Execution

• Plan, execute, and optimize integrated marketing campaigns across multiple markets and product lines.
• Develop campaign strategies, customer journeys, value propositions, messaging frameworks, and channel plans.
• Design and launch customer acquisition, engagement, referral, rewards, loyalty, and retention programmes.
• Create market-specific promotional initiatives adapted to different consumer behaviours and cultural preferences.
• Manage campaign calendars and coordinate execution across regional stakeholders.

International Market Development

• Partner with country teams across Asia-Pacific and other international markets to localize campaigns effectively.
• Apply market knowledge and consumer insights gathered from diverse international environments to improve campaign effectiveness.
• Identify emerging trends, customer preferences, and competitive opportunities across different geographic markets.
• Ensure campaigns remain culturally relevant while maintaining brand consistency.

Cross-Functional Collaboration

• Work closely with Product, Operations, Partnerships, Compliance, Analytics, and Creative teams.
• Collaborate with banking, payment, liquidity, and strategic partners to support joint marketing initiatives.
• Coordinate campaign launches with regional business stakeholders and external agencies where required.
• Lead campaign briefing sessions and manage stakeholder communications throughout campaign lifecycles.

Performance Marketing & Analytics

• Monitor campaign performance using quantitative and qualitative metrics.
• Conduct A/B testing, audience segmentation, customer behaviour analysis, and campaign optimization initiatives.
• Measure ROI, customer acquisition costs, retention rates, conversion rates, and lifetime value metrics.
• Translate campaign data into actionable commercial recommendations for management.

Promotions & Customer Engagement

• Referral programmes
• Incentive campaigns
• Rewards programmes
• Seasonal promotions
• Strategic customer engagement initiatives
• Evaluate promotional effectiveness and continuously improve programme performance.

Required Qualifications

Education

Mandatory

• Bachelor's Degree in Business, Economics, Marketing, Management, or related disciplines.
• Master's degree in: International Relations, Political Science, Public Policy Global Affairs, Philosophy, Politics and Economics (PPE)

International Exposure

Candidates should possess significant academic or professional experience across multiple regions, including:

• United States
• Greater China (Mainland China, Hong Kong, Macau, or Taiwan)
• Southeast Asia, preferably Singapore and/or Malaysia

This international exposure is critical to understanding consumer behavior, cultural nuances, market dynamics, and campaign localization requirements from the outset.

Professional Experience

• Marketing Campaign Management
• Consumer Growth Marketing
• Performance Marketing
• Customer Lifecycle Marketing
• Strategic Partnerships Marketing

• FinTech
• Payments
• Banking
• Technology Platforms
• High-growth Consumer Businesses

Marketing Expertise

• Demonstrated experience managing global or regional marketing campaigns.
• Email
• Social Media
• Partnership Marketing
• Digital Advertising
• CRM Channels
• Proven experience developing rewards, incentives, referral, loyalty, or promotional programmes.
• Strong budget ownership and ROI accountability.

Analytical & Commercial Skills

• Strong analytical capability with experience evaluating campaign performance and customer data.
• Experience utilizing market intelligence and customer insights to improve campaign outcomes.
• Ability to balance commercial goals with customer engagement objectives.
• Strong project management and stakeholder coordination skills.
• Ability to bridge commercial, operational, and partnership functions to drive measurable business outcomes.

Language Requirements

• Native or professional proficiency in English.

Professional proficiency in Mandarin Chinese strongly preferred.

Disclaimer: The company is committed to ensuring the privacy and security of your information. By submitting this form, you consent to the collection, processing, and retention of the information you provide. The data collected (which may include your contact details, educational background, work experience and skills) will be used solely for the purpose of evaluating your qualifications for the position you're applying for. Your data will be stored securely and retained for the duration necessary to fulfill our hiring process. If you are not selected for the position, your data will be kept on file for a limited period in case future opportunities arise. You have the right to access, correct, or delete your data at any time by contacting us at Quess Singapore | A Leading Staffing Services Provider in Singapore (quesscorp.sg)

“This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions.e2i is a tripartite initiative of the National Trades Union Congress setup to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to Quesscorp Singapore’s PDPA and e2i’sPDPA. By submitting your application for this position, you consent to the collection, use, and disclosure of your personal data by Quesscorp and its recruitment partners, including Employment and Employability Institute Pte Ltd, for the purpose of i) employment facilitation and ii) data and statistical analysis. You may find out more information on the PDPA policies at Quesscorp website and[ https://www.e2i.com.sg/pdpa/]."