Marketing Executive (Digital Content & Lead Generation)

We are looking for a creative, proactive and results-driven Marketing Executive to support the marketing activities of our education consultancy and student accommodation businesses.

The successful candidate will be responsible for managing our digital platforms, producing engaging content, promoting our services and generating qualified leads.

Key Responsibilities

• Update and maintain the company’s websites and mobile application, ensuring that information and promotional content are accurate and up to date.
• Manage and regularly update the company’s social media platforms, including publishing advertisements, promotional materials and company news.
• Plan, photograph and film company activities, student events, school visits, accommodation facilities and other marketing content.
• Edit videos and photographs and publish completed content on the company’s website and social media platforms.
• Develop and implement marketing campaigns for the company’s education consultancy and student accommodation businesses.
• Generate qualified leads and enquiries through digital marketing, social media advertising and promotional activities.
• Design posters, advertisements, brochures and other marketing materials.
• Write and adapt marketing content in both Chinese and English for different platforms and target audiences.
• Coordinate education fairs, seminars, open houses, workshops and other marketing events.
• Monitor campaign performance, enquiries and lead conversion, and prepare basic marketing reports.
• Liaise with internal departments, external partners, schools, vendors and event organisers.
• Perform other marketing-related duties as assigned by the management.

Requirements

• Diploma or higher qualification in Marketing, Mass Communication, Digital Media, Business or a related discipline.
• Relevant working experience in digital marketing, social media management, content creation, education services, student accommodation or a related industry will be an advantage.
• Proficient in Chinese, both written and spoken, as the role requires the creation of Chinese-language marketing content and regular communication with Chinese-speaking students, parents and business partners.
• Able to communicate effectively in English.
• Experience in photography, videography and video editing.
• Familiar with major social media platforms and digital marketing tools.
• Able to design posters and promotional materials using Canva, Adobe Creative Suite or similar software.
• Knowledge of website and mobile application content management will be an advantage.
• Creative, responsible, organised and able to manage multiple projects and deadlines.
• Strong communication and coordination skills.
• Self-motivated, proactive and results-oriented, with a strong focus on lead generation.
• Willing to attend and support company events when required.

What We Are Looking For

We welcome candidates who enjoy creating engaging digital content, understand how to reach Chinese-speaking families and are passionate about promoting education and student accommodation services.