Digital Marketing Executive (Education/ East - Entry) #HZO

Duration: Till Jan 2027

Salary: Up to $3600 (Depending on experience)

Job Scope

1. Digital Campaign Management

• Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
• Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
• Support the development of targeted campaign strategies for different markets, including China

2. Creative Design & Content Development

• Develop and localize content for international audiences across key social media platforms
• Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness
• Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
• Manage the development of creative assets, working with internal or external designers where required
• Ensure all creative outputs are aligned with brand guidelines and campaign objectives

3. Marketing Insights &Reporting

• Provide regular reporting on campaign performance, insights, and recommendations
• Analyse user behaviour and engagement trends to refine targeting and messaging
• Stay up to date with digital marketing trends across global and China platforms

• Min. Bachelor degree in any marketing field
• Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok
• Experience in international marketing or student recruitment is highly desirable
• Good understanding of social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems

Interested candidates may apply by submitting their updated resume to Sign in to view email

Melissa Zhang Zhiqi (Mezzo)

CEI No: R2197564

Recruit Express Pte Ltd (Healthcare & Life Science) | 99C4599