Reserve Country Manager, Vietnam

Reporting Line: Head of International Business Unit

Location: Ho Chi Minh City / Hanoi, Vietnam（In Preparation）

I. Business Context

Leveraging the "New Country Expansion Template" developed by Milik（Malaysia） and the commercialization acceleration experience from ZestBuy（Thailand）, the International Department plans to expand into Vietnam in H2. As one of Southeast Asia's fastest-growing e-commerce markets, Vietnam offers a young demographic, high smartphone penetration, and rapidly growing online consumption intent—making it an ideal candidate for replicating the "Zhidemai model."

This role serves as the Reserve Country Manager for Vietnam, responsible for cold-start, localized operations, and commercialization execution. The candidate must be capable of independent P&L management, adapting existing expansion templates to Vietnam's local market characteristics.

II. Key Responsibilities

1. Market Entry & Full-Funnel P&L Ownership: Build the Vietnam site from 0 to 1; assume full P&L accountability across content, traffic, commercialization, and user retention.
2. Local Business Development: Establish the KOL / brand / affiliate partner network in Vietnam from scratch; secure the first batch of partnership agreements.
3. AIGC Content Platform Coordination: Collaborate with the AIGC platform to ensure Vietnamese content quality, cultural relevance, and production cadence.
4. Expansion Template Localization: Adapt Milik's expansion template v2 to Vietnam's local market characteristics; provide optimization feedback.
5. Local Team Building & Compliance Coordination: Recruit, train, and manage the Vietnam team from scratch; coordinate local compliance, tax, and office setup.

III. Requirements

1. 5+ years of experience in consumer content, e-commerce, shopping guides, or social media in Vietnam or Southeast Asia.
2. Vietnamese local, native Vietnamese speaker with fluent English.
3. Proven track record of independent operation in a startup / solo-operator ("one-person company") environment, with 0→1 national-level business ownership experience, having independently managed the P&L of a country- or region-level business line; experience with cold-starting new markets is preferred.
4. Mature commercialization execution capabilities, with a verifiable KOL / top tier brand resource network and direct partnership relationships in Vietnam; experience driving product DAU (Daily Active Users) growth, user growth, and channel expansion is preferred.
5. In-depth understanding of Vietnam's local shopping guide, traffic referral, and cashback/affiliate marketing platforms (ACCESSTRADE Vietnam, Masoffer, ShopBack VN) and the regulatory/compliance environment.

IV. Plus

• AI-motivated, with the ability to integrate AIGC tools into daily operations

• Experience with cross-border template replication