Reserve Country Manager, Philippines

Reporting Line: Head of International Business Unit

Location: Manila, Philippines（In Preparation）

I. Business Context

Leveraging the "New Country Expansion Template" developed by Milik（Malaysia） and the commercialization acceleration experience from ZestBuy（Thailand）, the International Department plans to expand into the Philippines in H2. With a population of over 110 million, high English proficiency, and among the highest social media usage globally.da

This role serves as the Reserve Country Manager for the Philippines, responsible for cold-start, localized operations, and commercialization execution. The candidate must be capable of independent P&L management, adapting existing expansion templates to the Philippines' local market characteristics.

II. Key Responsibilities

1. Market Entry & Full-Funnel P&L Ownership: Build the Philippines site from 0 to 1; assume full P&L accountability across content, traffic, commercialization, and user retention.
2. Local Business Development: Establish the KOL / brand / affiliate partner network in the Philippines from scratch; secure first batch of partnership agreements.
3. AIGC Content Platform Coordination: Collaborate with the AIGC platform to ensure Filipino/Tagalog and English content quality and production cadence.
4. Expansion Template Localization: Adapt Milik's expansion template v2 to the Philippines' local market characteristics; provide optimization feedback.
5. Local Team Building & Compliance Coordination: Recruit, train, and manage the Philippines team from scratch; coordinate local compliance, tax, and office setup.

III. Requirements

1. 5+ years of experience in consumer content, e-commerce, shopping guides, or social media in the Philippines or Southeast Asia.
2. Philippines local, native Tagalog speaker with fluent English.
3. Proven track record of independent operation in a startup / solo-operator ("one-person company") environment, with 0→1 national-level business ownership experience, having independently managed the P&L of a country- or region-level business line; experience with cold-starting new markets is preferred.
4. Mature commercialization execution capabilities, with a verifiable KOL / top tier brand resource network and direct partnership relationships in Philippines; experience driving product DAU (Daily Active Users) growth, user growth, and channel expansion is preferred.
5. In-depth understanding of the Philippines' local shopping guide, traffic referral, and cashback/affiliate marketing platforms (ShopBack PH, iPrice PH) and the regulatory/compliance environment.

IV. Plus

• AI-motivated, with the ability to integrate AIGC tools into daily operations

• Experience with cross-border template replication