Product Marketing & Licensing Executive

Department: Programmes Management & Marketing

Location: Teban Gardens, Singapore

About The Role

We are looking for a creative and commercially minded Product Marketing & Licensing Executive to manage products from concept to market.

This role is responsible for the end-to-end development and commercial success of assigned product programmes, including concept creation, stakeholder coordination, product development, packaging, marketing and product launch.

You will work on a diverse range of products including commemorative collections, licensed merchandise, collectibles, cultural and heritage products, zodiac collections and other premium gift items.

If you enjoy bringing ideas to life, working with multiple stakeholders and seeing your products successfully launched into the market, we would love to hear from you.

Key Responsibilities

• Manage assigned product programmes from concept development through product launch and post-launch review.
• Develop product concepts, positioning and compelling product stories based on market trends and customer insights.
• Coordinate with internal teams, designers, suppliers, licensors, government agencies and external partners to ensure projects are delivered on time.
• Manage licensing and approval processes, ensuring compliance with brand, trademark and stakeholder requirements.
• Oversee product development, artwork, packaging, catalogues and supporting marketing materials.
• Work with Sales, Retail and E-commerce teams to develop go-to-market strategies and support successful product launches.
• Monitor product performance, analyses sales trends and recommend improvements to maximize commercial success.
• Maintain project timelines, documentation and programme updates while managing multiple projects simultaneously.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Brand Management or a related discipline.
• At least 2 to 4 years of experience in product marketing, brand management, product development, licensing, retail, consumer products or programme management.
• Experience managing products or campaigns from concept through launch will be an advantage.
• Strong project management and stakeholder management skills.
• Creative thinker with strong commercial awareness and attention to detail.
• Excellent communication, presentation and organisational skills.
• Proficient in Microsoft Office applications.

What We’re Looking For

We’re looking for someone who enjoys turning ideas into successful products. You are organized, proactive and able to manage multiple projects while working closely with cross-functional teams and external partners. You have a strong appreciation for branding, storytelling and customer experience, with the ability to balance creativity and commercial objectives.

Experience working with licensed brands, intellectual property, collectibles, premium products or government-related projects will be an added advantage.