APAC Head of Influence and Social

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

YOUR HIGH-IMPACT, PURPOSE-BUILT ROLE

Burson seeks a strong and inspiring Influence and Social lead, based in Singapore, to shape the strategic direction, development, and operational excellence of this craft across APAC.

This leader will be responsible for supporting and shaping the vision for this service area, contributing to the development and delivery of effective client solutions, and fostering a culture of excellence that delivers measurable business impact. This individual will bring a solid understanding of the evolving and complex social media and communications landscape in APAC, an ability to anticipate client needs and develop practical, impactful solutions.

You’ll be responsible for Burson’s influencer and social strategy across APAC, supporting go-to-market initiatives, advising clients, contributing to pitches, and helping oversee delivery across multiple markets. You’ll work within a multi-disciplinary, regional team (social media, creative, strategy, data and intelligence and communications) and help implement operating models, toolsets, and frameworks that enable markets to deliver client work consistently, efficiently, and effectively.

Key Responsibilities

The Head of Influence & Social, APAC will be responsible for leading the development of Burson's social and influence offering across the APAC region, focusing on growth, operational excellence and consistency, and in-market team enablement. This will be achieved through three core pillars – Grow, Enable, Transform.

Commercialise / Grow

• Drive new business and organic growth across APAC
• Contribute to regional influence and social strategy
• Strengthen Burson’s market positioning through thought leadership
• Curate and showcase best-in-class work across markets
• Develop marketing assets to support business development
• Elevate the quality of influencer-led campaigns regionally
• Embed influence and social across Consumer, Corporate, B2B, and Healthcare

Enable

• Roll out Cultural Flow across APAC, supported by training and reinforcement
• Establish feedback loops to enable cross-market learning
• Support capability building across trends, strategy, and AI
• Advance scalable AI integration into offerings
• Drive adoption of WPP Open tools
• Strengthen relationships with key platforms (e.g., TikTok, Meta)
• Embed best practices, processes, and operational consistency
• Support CreatorIQ adoption and continuous improvement
• Enable cross-market collaboration within APAC and globally

Transform

• Act as a key APAC contact for WPP influence and social initiatives
• Align with global frameworks, adapting for APAC markets
• Identify scalable innovation and AI opportunities
• Tailor influencer offerings to local market relevance
• Track emerging trends, platforms, and cultural shifts
• Advance practical, scalable measurement frameworks
• Identify whitespace and growth opportunities
• Contribute to global “future of social and influence” initiatives

How You Will Make an Impact: Leadership & Vision

• Drive growth through strong client engagement and delivery
• Shape the strategic direction for influence and social across APAC
• Strengthen value articulation in pitches and upsell opportunities
• Foster a culture of collaboration, innovation, and client excellence
• Stay ahead of industry trends and emerging technologies

Influence & Social Offering Development & Execution

• Develop and deliver integrated, high-impact client solutions
• Ensure strategies are scalable and practical across APAC
• Partner cross-functionally to drive successful delivery

Operational Excellence & Quality Control

• Uphold high standards of quality and delivery
• Strengthen processes and operational efficiency
• Review outputs and provide guidance to elevate work

Thought Leadership & Agency Visibility

• Represent Burson in key APAC thought leadership opportunities
• Elevate work through awards and marketing initiatives
• Partner with BD and marketing to support growth

What You Bring to the Burson Build

• 12+ years in social and influencer marketing within PR/comms
• Proven ability to grow and evolve service offerings
• Experience working with senior stakeholders across APAC
• Strong operational rigor and market understanding
• Sharp problem-solving capabilities
• Collaborative leadership style
• Track record of driving team and client success
• Ability to thrive in a fast-paced, high-performance environment

Experience That Will Contribute to Your Success

• Senior experience in regional or global agency environments
• Deep expertise in influencer strategy and platform ecosystems
• Strong stakeholder and client relationship management
• Experience building capability and training programs
• Commercial mindset with growth focus
• Strategic agility in evolving market landscapes

How We Will Measure Success

• Accelerated revenue growth across APAC
• Strong conversion of new business opportunities
• High client satisfaction and retention
• Adoption of best practices, WPP Open, and AI solutions
• Measurable uplift in regional capability
• Industry recognition and thought leadership impact
• Continuous innovation across platforms and technologies