Personal Brand Videographer 4-Day Work Week

We are looking for a creative and trend-savvy Videographer and Social Media Content Creator to help grow the founder’s personal brand on TikTok and Xiaohongshu (XHS).

The successful candidate will work closely with the founder to develop entertaining, story-driven videos that are narrated or acted out by her. You will remain primarily behind the camera and will be responsible for turning ideas into engaging short-form content from start to finish.

This is not just a video-editing role. We are looking for someone who can contribute creative ideas, identify trending content formats, write scripts, direct the founder during filming, edit videos and manage the social media posting schedule.

Key Responsibilities

Content Ideation and Scripting

• Research current trends, storytelling formats, sounds and content styles on TikTok and Xiaohongshu.

• Develop entertaining and relatable video ideas that help grow the founder’s personal brand.

• Turn business experiences, personal stories and everyday situations into engaging short-form content.

• Write scripts, storylines, hooks and dialogue for videos narrated or acted out by the founder.

• Adapt content ideas for both English-speaking and Chinese-speaking audiences.

• Maintain a content calendar and prepare ideas in advance for scheduled filming days.

Filming and Creative Direction

• Film the founder for TikTok, Xiaohongshu and other social media platforms.

• Direct and guide the founder during filming to achieve the right expression, delivery, pacing and camera angle.

• Plan suitable filming locations, props, outfits, scenes and shot lists.

• Capture high-quality footage, audio and lighting using your own filming equipment.

• Accompany the founder to meetings, events or external locations when content needs to be filmed.

• The candidate is not required to appear regularly in the videos, as the main person featured will be the founder.

Video Editing

• Edit entertaining short-form videos with strong hooks and suitable pacing.

• Add music, sound effects, transitions, graphics and visual effects where appropriate.

• Create accurate subtitles and transcriptions in both English and Chinese.

• Ensure videos are formatted correctly for TikTok and Xiaohongshu.

• Edit content according to the brand’s style while keeping it current and engaging.

• Organise and maintain raw footage, edited files, scripts and content assets.

Social Media Management

• Manage the company and founder’s TikTok and Xiaohongshu accounts.

• Prepare captions, titles, hashtags, thumbnails and posting copy.

• Publish content according to the agreed posting schedule.

• Monitor content performance, engagement, views and follower growth.

• Review analytics and recommend improvements to future content.

• Keep up with platform trends, algorithm changes and audience preferences.

• Respond to comments or messages when required.

General Support

• Run work-related errands for the founder.

• Assist with content-related arrangements, purchases, props and filming preparation.

• Support other marketing or social media duties when necessary.

Requirements

• At least 1–3 years of relevant experience in videography, video editing, content creation or social media management.

• Fluent in both spoken and written English and Chinese.

• Strong understanding of TikTok and Xiaohongshu trends and audiences.

• Passionate about storytelling, filming and video editing.

• Able to create entertaining content rather than purely promotional or corporate videos.

• Strong eye for camera angles, lighting, framing, pacing and visual presentation.

• Able to write engaging scripts, hooks and storylines.

• Comfortable directing someone else in front of the camera.

• Familiar with editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve or similar tools.

• Able to work independently and manage the full content process from ideation to publishing.

• Organised, responsible and able to meet content deadlines.

• Willing to travel locally for filming and work-related errands.

• Must have their own filming and editing equipment, including a suitable camera or smartphone, microphone, tripod, lighting equipment and editing device.

Preferred Qualities

• Creative, humorous and able to turn ordinary situations into entertaining stories.

• Understands how to build a founder-led or personality-led personal brand.

• Comfortable giving clear filming directions and constructive feedback.

• Familiar with audiences and social media trends in Singapore, Malaysia and China.

• Able to work in a fast-moving environment and adapt ideas quickly.

• Experience managing a business founder, entrepreneur or personal-brand account would be an advantage.

• Basic photography, graphic design or social media analytics experience would be helpful.

Working Arrangement

• Employment type: Full-time

• Working schedule: Four working days per week

• Work location: [Insert location]

• Some flexibility may be required depending on filming schedules, events and business needs.

Malaysian applicants are welcome

Application Requirements

Applicants must provide:

1. An updated résumé.

2. A short introduction about themselves and why they are suitable for the role.

3. Their expected salary and earliest available starting date.

4. Links to at least three past videos they personally filmed or edited.

5. A short explanation of their involvement in each submitted video, such as:

   • Content ideation

   • Scriptwriting

   • Filming

   • Directing

   • Editing

   • Social media management

6. Links to any TikTok, Xiaohongshu, Instagram or other social media accounts they have managed.

7. Information on the filming and editing equipment they own.

8. Where possible, examples of videos that are entertaining, story-driven or feature another person in front of the camera.

Shortlisted applicants may be asked to propose three video ideas for the founder’s personal brand or complete a short practical content test.