Senior Executive, Brand Marketing Operations, APAC & ME

Position Summary

The Brand Marketing & Operations, Senior Executive supports the execution of regional brand marketing initiatives and marketing operations across APAC & ME. The role is responsible for coordinating campaign execution, marketing asset management, influencer programmes, operational governance, budget administration and reporting to ensure consistent brand delivery across markets.

Working closely with Brand, Product, Digital, Creative, Merchandising and local market teams, the incumbent plays a key role in ensuring projects are delivered efficiently, marketing assets are effectively managed, and operational processes are executed with accuracy and discipline. This role also serves as a key liaison with agencies, vendors and external partners to support successful campaign implementation and business objectives. The role is reporting to the Brand Marketing & Operations Lead, APAC & ME.

Major Responsibilities

Brand Marketing & Campaign Execution

• Support the planning and execution of regional brand marketing campaigns and initiatives, ensuring alignment with brand objectives and commercial priorities.

• Coordinate the development, localization and deployment of marketing assets, product marketing toolkits, campaign materials, lifestyle photography and visual merchandising resources across markets.

• Work closely with cross-functional stakeholders including Brand, Product, Digital, Creative, Merchandising and local market teams to ensure consistent execution of marketing initiatives.

• Independently manage assigned marketing projects from briefing and planning through implementation and post-project review.

• Monitor project timelines, deliverables and stakeholder expectations to ensure campaigns are delivered on schedule and within scope.

Support regional launches, brand activations and key seasonal campaigns across multiple markets

Digital Marketing & Content Operations

• Support the execution of digital marketing initiatives and social media campaigns.

• Coordinate the development and distribution of digital content, including user-generated content (UGC), campaign assets and marketing materials.

• Ensure digital assets are updated, organized and accessible across relevant platforms and markets.

Support campaign tracking, content performance monitoring and reporting activities to facilitate optimization and knowledge sharing

Influencer & Public Relations & Partnership Marketing

• Support the planning and execution of influencer and Key Opinion Leader (KOL) engagement programmes across regional markets.

• Coordinate product seeding initiatives, campaign logistics and communication with influencers, agencies and external partners.

• Track influencer activities, deliverables and campaign outcomes to ensure programme objectives are achieved.

• Maintain influencer databases and partnership records for reporting and future engagement opportunities.
• Coordinate regional Public Relations (PR) initiatives including media asset distribution, press material preparation, agency coordination and campaign reporting.
• Support the execution of brand partnerships, sponsorships, co-marketing initiatives and strategic collaborations with external partners.
• Coordinate stakeholder communications, campaign deliverables and activation timelines to ensure successful execution of partnership and PR programmes.
Maintain PR and partnership activity records, performance reports and campaign learnings for future planning and optimization

Marketing Operations & Governance

• Manage marketing operational processes including purchase requisitions, purchase orders, vendor onboarding, invoice processing and payment administration through SAP, DocuWare and related systems.

• Track and monitor project expenditures and support budget administration activities to ensure spending remains within approved allocations.

• Maintain project documentation, campaign trackers, marketing calendars and operational records to support transparency and governance.

Liaise with Finance, Procurement and external vendors to ensure timely processing of marketing-related transactions and payments

Sample Planning & Marketing Resource Coordination

• Act as the key liaison between Marketing and Product teams to forecast, plan and coordinate product sample requirements for regional campaigns, influencer programmes, social media content development, PR initiatives and brand activations.
• Drive sample readiness by working closely with Product and Merchandising teams to ensure products are allocated and available in accordance with campaign timelines and business priorities.
Manage the end-to-end sample coordination process, including request planning, stakeholder alignment, shipment coordination and utilization tracking

Marketing Asset & Platform Administration

• Serve as Super User and administrator for digital asset management platforms such as Salsify, aDAM or equivalent systems.

• Ensure timely upload, organization and maintenance of marketing materials, product assets and campaign content within approved platforms.

• Maintain asset governance, version control and usage records to support consistency and compliance with brand standards.

Track marketing material utilization and provide regular usage reporting to stakeholders

Reporting & Market Intelligence

• Consolidate and prepare reports on campaign performance, marketing asset utilization, project status updates and budget tracking.

• Support the collection and analysis of market, competitor and consumer insights to identify emerging trends and opportunities.

• Assist in preparing presentations, business reviews and management reports for regional stakeholders.

• Provide administrative and operational support for marketing projects and departmental initiatives as required.