General Manager

About the Role

We are a Singapore pest control company looking for ahands-on General Manager to run the business day to day and grow it through digital marketing and data-driven decisions.

You will own the profit-and-loss account, generate leads online, keep a small field team scheduled, safe and productive, and be measured on revenue, gross margin, cost per acquired customer and customer retention. This is a working role — you will meet customers, inspect sites and quote jobs yourself, not manage from a desk.

Pest control experience is an advantage, but we are open to strong operations and commercial managers from other service or field-based industries.

Key Responsibilities

Operations & Service Delivery

• Plan and oversee residential, commercial and emergency pest control jobs

• Schedule technicians daily by workload, location, treatment type and urgency

• Review job sheets, service reports and treatment records; monitor callback rate and service quality

• Manage stock and procurement of chemicals, baits, equipment, PPE and vehicles

• Conduct site inspections, prepare quotations and support the team in the field when demand is high

Sales & Customer Management

• Convert enquiries from online, phone and referral channels into confirmed jobs

• Quote and negotiate one-off treatments and recurring contracts while protecting margin

• Target F&B outlets, offices, warehouses, retail, condominiums, construction sites and property managers

• Handle escalated complaints, warranty claims and service recovery personally

• Conduct service reviews with contract customers and secure renewals

Digital Marketing & Content

• Own the company's website, Google Business Profile, Facebook, Instagram, TikTok and WhatsApp Business presence

• Run Google Ads and Meta / TikTok Ads: budgets, targeting, creative testing, bid management

• Manage local SEO — service pages, location pages, reviews, structured data

• Produce short-form video and photo content on site; use AI tools for scripting, editing, voice-over, subtitles and copywriting

• Respond to enquiries, reviews and messages across all channels within defined response times

Data, Reporting & Automation

• Build and maintain a Power BI dashboard covering revenue, gross margin, job costs, lead sources, conversion, technician utilisation and receivables

• Consolidate data from accounting, CRM, Google Analytics 4, Search Console and ad platforms into one reporting model

• Track cost per lead, cost per acquired customer, gross profit per job and contract renewal rate

• Deliver a monthly management pack to the Directors with commentary and recommended actions

• Automate lead capture, appointment reminders, follow-ups, review requests and renewal notices using tools such as Zapier, Make or n8n

P&L, Compliance & People

• Full accountability for revenue, gross profit, operating costs, cash flow and net profit

• Set pricing, monitor job-level profitability, control overheads and chase receivables

• Ensure compliance with NEA licensing, vector control requirements, WSH obligations, chemical handling rules and PDPA

• Recruit, train, schedule and supervise technicians, sales and admin staff

Requirements — Essential

• Experience supervising or coordinating a team in a service, field-operations or trade business — we are interested in what you have run and what you achieved, not the number of years on your resume

• Abilityto plan and schedule a field team, and to keep jobs running on time and to standard

• Confidence dealing with customers directly — site visits, quotations, negotiation and complaint handling

• Commercial judgement: comfortable with pricing, costs, margin and chasing outstanding payments

• Willingness to be hands-on and work outside an office; this is not a desk-based management role

• Willingness to learn the technical side of pest control and obtain the relevant certification

• Valid Class 3 driving licence — the role requires independent travel to customer sites islandwide

• Strong spoken and written English — required for customer proposals, regulatory documentation and all marketing output

Requirements — Advantageous

• Experience in the pest control industry, including knowledge of common Singapore pests, treatment methods, chemicals, dosage and application equipment

• Familiarity with NEA licensing, vector control requirements and inspection documentation

• Pest management certification or vector control competency training

• Experience servicing F&B, property management or facilities clients

• Proven P&L or budget ownership

• Working knowledge of digital marketing: Google Ads, Meta / TikTok Ads, local SEO and Google Business Profile

• Strong Excel skills and comfort working with business data and reports

• Practical use of AI tools (ChatGPT, Claude or similar) for content, copywriting and analysis

• Power BI dashboard building, Power Query and DAX

• Short-form video production and editing

• WordPressor CMS website management, basic HTML / CSS, tracking implementation

• Workflow automation (Zapier, Make, n8n, Google Apps Script)

• AEO/ GEO optimisation for AI search visibility

• Ability to communicate in other languages commonly used in Singapore, as our technician team and some customers are more comfortable in these languages

What We Offer

• Direct reporting line to the Directors with real decision-making authority

• Performance incentive tied to revenue and profit growth

• Budget for tools, software and training

• Support to obtain pest management certification and technical training if you are new to the trade

• The scope to build the systems and marketing engine yourself, without corporate layers