Public Relations and Social Content Marketing Manager

Duties and Responsibilities

• Manage daily execution of organic social media posts and paid social campaigns on primarily Facebook, Instagram, YouTube, and TikTok.

• Manage and optimise daily execution of search engine activity (both paid and organic), mainly Google SEO and SEM.

• Manage and continuously optimise users re-engagement activities such as newsletters, display retargeting, social retargeting, etc.

• Work on daily reporting & bid and budget optimisation to improve the ROI of your campaigns.

• Roll out brand initiatives which support brand strategies, including digital and social media efforts

• Keep up to date with paid media best practices and strategies.

• Contribute to other cross-functional projects and initiatives, remaining flexible and willing to contribute

• 5.5 days’ work week

Requirements

• Min. 2-3 years of working experience across all areas in public relations, social content and/or digital marketing, preferably with strong copywriting skills

• Fresh graduates may apply

• Hands-on experience in SEO, SEM, Social Media, Content Marketing, Google Analytics

• Proven success in campaigns generation and/or optimisation that improved ROI preferred

• Strong data analytical skills and passion in experimentation

• Knowledge of CMS (e.g. Wordpress), Marketing Automation and CRM tools

• Familiar with internet and mobile technologies development and consumer trends a bonus

• Resourceful and personable character who appreciates and works well in a culture of trust and candour

• Team player with initiative, willingness to learn, appreciate mentoring or knowledge sharing among team members that build a positive team culture

• Ability to work under pressure in a fast-paced, rapidly changing environment

• Outstanding communication and time management skills

• Good interpersonal & communication skills

• Attention to detail and ability to multitask

• Effective verbal and written communication skill in English