Digital Marketing Manager

Job Summary

We are seeking a results-driven and creative Digital Marketing Manager to lead and execute digital marketing initiatives that enhance brand awareness, drive online traffic, generate leads, and increase sales across multiple digital platforms.

Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives to drive measurable growth
• Plan and execute online marketing campaigns across search engines, social media, email marketing, and display advertising to maximize reach and engagement
• Manage and optimize the company website content for user experience and search engine performance (SEO)
• Oversee paid advertising campaigns on Google Ads, Meta Ads, and other digital channels to maximize ROI
• Monitor campaign performance using analytics tools and generate reports with actionable recommendations for continuous improvement
• Create engaging social media content to increase brand visibility and audience interaction
• Coordinate with internal teams and external agencies to produce marketing materials and promotional campaigns that support business goals
• Conduct market research and competitor analysis to identify trends and new business opportunities
• Manage the digital marketing budget to optimize spending and maximize returns
• Ensure compliance with company policies and relevant regulatory requirements in all marketing activities

Required competencies and certifications

• Proven experience managing digital marketing campaigns and strategies (3–5 years)
• Proficient in SEO, SEM, Google Analytics, Google Ads, Meta Business Suite, email marketing, and social media marketing
• Strong analytical and problem-solving skills to evaluate campaign effectiveness and optimize performance
• Effective project management skills to independently manage multiple projects and meet deadlines
• Excellent written and verbal communication skills in English
• Proficiency in Microsoft Office applications

Preferred competencies and qualifications

• Experience with content management systems (CMS) such as WordPress and marketing automation tools
• Knowledge of Adobe Creative Suite
• Skills in content marketing, campaign management, budget management, and data analysis
• Creative mindset with up-to-date knowledge of digital marketing trends and consumer behavior

Other Information

• Employment Type: Full-Time
• Working Location: Singapore
• Salary: Commensurate with qualifications and experience