EXPERIENCE & BUSINESS ANALYST

Purpose

Own requirement clarity from pre-sale to delivery. Translate ambiguity into structured, actionable outputs across experience, creative, and technology.

Key Responsibilities

1) Requirement Definition & Clarity

• Break down business goals into clear requirements (features, flows, constraints)
• Define user journeys, interaction logic, and experience intent
• Produce structured artefacts (user stories, functional specs, acceptance criteria)

2) Pre-Sale & Discovery Support

• Support sales and leadership in discovery (briefs, workshops, clarifications)
• Identify gaps, risks, and assumptions early
• Ensure proposals are grounded in clear, buildable scope

3) Experience Translation (Creative Tech)

• Bridge creative concepts into functional requirements
• Align with tech team on feasibility, dependencies, integrations
• Ensure continuity from concept → design → build

4) Documentation & Traceability

• Maintain end-to-end requirement documentation across phases
• Ensure all requirements are testable and trackable
• Support QA/UAT with clear acceptance criteria

5) Stakeholder Alignment

• Facilitate discussions to resolve ambiguity
• Align internal teams (PM, Creative, Tech) on scope and expectations
• Support client-facing clarification where required

What Good Looks Like

• Minimal ambiguity entering development
• Reduced rework and scope misalignment
• Clear, structured documentation that teams can execute on immediately

Requirements

• 2–5 years in BA / Product / Service Design / Consulting or similar
• Strong structured thinking and documentation discipline
• Comfortable working across creative, tech, and business teams
• Able to operate in ambiguity and bring clarity quickly
• Good communication; concise and precise