Digital Marketing Executive / Senior Digital Marketing Executive

Company Overview

Cash Converters is an international retail company with 15 stores in Singapore and Malaysia. We lead the market in buying and selling secondhand goods, including household products like TVs, electrical appliances, computers, jewellery, watches, sporting goods, and musical instruments.

Job Summary

We are seeking a hands-on, digitally-savvy Digital Marketing Executive who excels in both creative promotions and data-driven customer insights to drive business growth and enhance retail performance.

Responsibilities

• Develop and execute social media strategies to grow the customer base on Facebook, Instagram, TikTok, and Google My Business through targeted posting and active engagement
• Coordinate digital launch activities to support in-store promotions, increasing foot traffic and sales
• Monitor digital marketing trends and analyze performance metrics to prepare monthly reports on reach and engagement, delivering actionable insights to improve retail outcomes
• Create compelling digital content using tools such as Meta Business Suite, Canva, and Capcut to optimize campaign effectiveness
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives and retail strategies

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, or Business
• Proven experience in social media or digital marketing roles demonstrating measurable impact
• Proficiency with Meta Business Suite, basic analytics tools, and current social media trends
• Strong communication skills to articulate marketing concepts and collaborate effectively
• Creative thinking to design engaging digital content and campaigns
• Ability to multitask and manage multiple digital projects simultaneously