Marketing Executive / Digital Marketing Specialist

Job Overview

We are looking for a proactive, creative, and results-driven Marketing Executive to manage our company’s digital presence and generate quality leads through strategic social media marketing. The ideal candidate is passionate about content creation, understands digital marketing trends, and is comfortable handling both creative and analytical aspects of marketing.

Fresh graduates are welcome to apply. Candidates with or without experience are encouraged to apply.

Key Responsibilities

Social Media Management

* Manage and grow the company’s social media platforms (Facebook, Instagram, XHS, and other relevant channels).

* Plan, schedule, and publish engaging content consistently.

* Respond to comments and messages professionally.

* Maintain a consistent brand identity across all digital platforms.

Content Creation

* Proactively create engaging and creative content that attracts potential customers.

* Produce marketing campaigns, promotional posts, reels, and stories.

* Write compelling captions and marketing copy.

* Stay updated with the latest social media trends.

Videography & Video Editing

* Plan, film, and edit high-quality videos for social media and marketing campaigns.

* Produce engaging short-form content for Instagram Reels, TikTok, Facebook, and other digital platforms.

* Ensure all content aligns with the company’s branding and marketing objectives.

Lead Generation

* Develop and execute social media strategies to generate quality leads.

* Increase brand awareness and customer engagement through organic and paid marketing efforts.

* Collaborate with the sales team to improve lead conversion.

Marketing Analytics & ROI

* Monitor marketing and advertising expenditure.

* Track campaign performance, lead generation, cost per lead, engagement, and Return on Investment (ROI).

* Prepare monthly reports on marketing performance and recommend improvements.

* Continuously optimise campaigns for better results.

Requirements

* Fresh graduates are welcome to apply.

* Candidates with or without experience are encouraged to apply.

* Proactive, creative, and self-motivated.

* Strong communication and organisational skills.

* Passion for social media, digital marketing, and content creation.

* Basic videography and video editing skills (e.g. CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent).

* Knowledge of Meta Business Suite, Facebook Ads, Instagram Ads, or TikTok Ads is an advantage.

Key Performance Indicators (KPIs)

* Generate qualified leads through social media marketing.

* Increase social media engagement and audience growth.

* Deliver campaigns with positive ROI.

* Produce high-quality content consistently.

* Monitor and report marketing performance regularly.

Why Join Us?

* Fresh graduates are welcome.

* Opportunity to work on exciting and creative marketing campaigns.

* Career growth based on performance.

* Dynamic and collaborative working environment.