Sales Manager Modern Trade FMCG Woodland

Key Responsibilities

Business & Sales Leadership

• Lead the Modern Trade team to achieve sales targets, profitability, and market leadership.
• Develop and implement sales strategies and KPIs that drive performance across all levels.
• Build a high-performing and motivated sales team through coaching and development.
• Review and optimize sales operations and team structure to improve efficiency.

Key Account Management

• Develop strategic plans and growth initiatives for major retail accounts.
• Conduct business reviews and work closely with customers to identify opportunities for mutual growth.
• Strengthen partnerships with key retailers and negotiate effectively to maximize business returns.
• Leverage the company's portfolio to drive category growth and increase brand visibility.

Trade Spend & Profitability Management

• Manage trade investments and A&P budgets effectively.
• Monitor and analyze trade spend ROI to improve efficiency and business profitability.

Market & Competitor Intelligence

• Track market trends, retailer developments, and competitor activities.
• Analyze sales and market data to identify opportunities and potential risks.

Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, and Finance teams to deliver business objectives

Agency Management

• Align agency execution with key account strategies and business objectives.
• Conduct regular performance reviews to ensure targets and execution standards are achieved.

Requirements

Qualifications & Experience

• Degree or Diploma in Sales, Marketing, Business Management, or related discipline.
• Minimum 8 years of FMCG sales experience, preferably in Modern Trade.
• Strong experience managing key retail accounts and Modern Trade channels.
• At least 5 years of team leadership and people management experience.

Skills & Competencies

• Strong business acumen and strategic thinking.
• Proven track record in sales growth, negotiations, and account management.
• Excellent leadership, communication, and stakeholder management skills.
• Analytical, data-driven, and results-oriented mindset.
• Ability to thrive in a fast-paced and competitive FMCG environment.