Heavy Trucks (HGV) Sales Manager / Executive

Key Responsibilities

Sales & Business Development

• Drive sales of heavy goods vehicles (trucks, prime movers, trailers, etc.)
• Develop and execute sales strategies to achieve monthly and annual targets
• Identify and pursue new business opportunities in logistics, construction, and transportation sectors
• Generate leads through cold calling, networking, and industry events
• Conduct market research to identify customer needs and industry trends
• Prepare and present sales proposals and quotations to clients
• Negotiate pricing, terms, and close deals effectively

Customer Relationship Management

• Build and maintain strong relationships with fleet operators, logistics companies, and corporate clients
• Understand customer requirements and recommend suitable vehicle solutions
• Conduct product presentations and arrange test drives/demonstrations
• Provide consultative selling approach on fleet management and TCO (Total Cost of Ownership)
• Manage key accounts and ensure high customer satisfaction
• Handle customer inquiries and resolve concerns professionally
• Develop long-term partnerships for repeat business and referrals

Product Knowledge & Technical Advisory

• Maintain in-depth knowledge of heavy truck specifications, features, and capabilities
• Understand payload capacities, engine specifications, and vehicle configurations
• Advise customers on vehicle suitability for specific applications (tipper, box body, refrigerated, etc.)
• Stay updated on new models, technology advancements, and product launches
• Explain financing options, warranties, and service packages
• Provide comparative analysis against competitor products

Documentation& Compliance

• Prepare sales contracts, purchase orders, and financing documentation
• Coordinate with LTA for COE bidding and vehicle registration processes
• Ensure compliance with Singapore LTA regulations and requirements
• Process trade-in evaluations and arrangements
• Handle insurance and road tax documentation
• Maintain accurate customer and sales records in CRM system

Coordination& Collaboration

• Liaise with finance companies for loan/lease approvals
• Coordinate with logistics team for vehicle delivery schedules
• Work with workshop/service department for pre-delivery inspections
• Collaborate with body builders for customization requirements
• Coordinate with parts and service teams for after-sales support
• Attend trade shows, exhibitions, and industry networking events

After-Sales Support

• Ensure smooth handover and customer orientation on vehicle operation
• Follow up on customer satisfaction post-delivery
• Coordinate warranty claims and service appointments
• Maintain ongoing communication for upselling and repeat purchases
• Address post-sales issues and escalate when necessary
• Build customer loyalty through excellent service

Reporting & Administration

• Prepare sales reports, forecasts, and pipeline updates
• Track competitor activities and pricing strategies
• Maintain sales database and customer information
• Update management on market feedback and opportunities
• Monitor sales performance against KPIs
• Participate in sales meetings and training sessions

Requirements

Education & Experience

• Diploma/Bachelor's degree in Business, Marketing, Engineering, or related field
• 5 years in commercial vehicle sales (for Manager level)
• 2 years in automotive/truck sales (for Executive level)
• Proven track record of achieving sales targets
• Experience in B2B/corporate sales is essential
• Valid Class 4/5 driving license is advantageous

Industry Knowledge

• Strong understanding of heavy commercial vehicles and specifications
• Knowledge of Singapore's commercial vehicle regulations (LTA requirements, COE system)
• Familiarity with logistics, construction, and transportation industries
• Understanding of fleet management and TCO concepts
• Knowledge of vehicle financing and leasing options
• Awareness of competitor products and market positioning

Sales Skills

• Excellent sales and negotiation abilities
• Strong business development and prospecting skills
• Consultative selling approach
• Ability to close high-value deals
• Territory management capabilities
• Customer needs assessment skills

Technical Understanding

• Basic technical knowledge of truck mechanics and operations
• Understanding of payload capacities and vehicle applications
• Familiarity with different body types and configurations
• Knowledge of Euro emissions standards and fuel efficiency
• Awareness of telematics and fleet management systems

Communication & Interpersonal Skills

• Excellent verbal and written communication in English
• Ability to communicate in Mandarin/other languages is an advantage
• Strong presentation and demonstration skills
• Relationship-building and networking abilities
• Professional and persuasive communication style
• Active listening and problem-solving skills

Personal Attributes

• Self-motivated and target-driven
• Resilient and persistent in pursuing sales
• Strong work ethic and entrepreneurial mindset
• Ability to work independently with minimal supervision
• Excellent time management and organizational skills
• Customer-centric approach
• Willing to work flexible hours and weekends when required
• Comfortable with outdoor sales and client visits
• Professional appearance and demeanor

Computer Skills

• Proficiency in MS Office (Excel, PowerPoint, Word)
• Experience with CRM software (Salesforce, etc.)
• Comfortable with digital communication tools
• Ability to prepare professional proposals and presentations