Key Account Manager (Sales)

Key Account Manager –Supermarket Chains (FMCG / Instant Noodles)

The Opportunity

Are you a strategic sales leader with a pulse on Singapore's supermarket landscape? We are looking for an experienced Key Account Manager to champion our flagship instant noodle portfolio. In this role, you will hold total commercial accountability for our key supermarket accounts—driving revenue growth, spearheading joint business planning, and optimizing trade spend to secure maximum market share and category leadership.

Key Responsibilities

1. Key Account Strategy & Revenue Growth

• Account Ownership: Lead and execute commercial strategies for major modern trade supermarket accounts (e.g., NTUC FairPrice, Sheng Siong,etc…).
• Joint Business Planning (JBP): Develop and execute strategic annual business plans aligned with brand growth objectives and customer category goals.
• NPD & Listing Strategy: Lead end-to-end listing processes for New Product Developments (NPDs) to achieve rapid distribution rollout and prominent initial placement.

2. Trade Promotion Management

• Trade Spend Optimization: Manage, review, and optimize the Trade A&P (Advertising & Promotion) budget to maximize return on investment (ROI) while driving volume targets.
• P&L Management: Oversee full account accountabilities including top-line sales, bottom-line profitability, trade terms negotiations, and margin structures.
• Promotional Planning: Build, execute, and evaluate quarterly and annual promotional calendars, ensuring high promotional compliance and post-campaign analysis.

3. In-Store Execution & 3rd-PartyAlignment

• Operational Excellence: Partner closely with internal trade marketing, logistics, and third-party merchandising agencies to ensure 100% on-shelf availability, proper stock rotation (FIFO), and dominant share-of-shelf (SOS).
• Cross-Functional Collaboration: Work hand-in-hand with supply chain partners to maintain accurate demand forecasting, minimizing out-of-stock situations and managing inventory health.

4. Category Insights & Market Intelligence

• Market Analysis: Leverage sales-out data, inventory metrics, and category trends to deliver actionable insights during quarterly buyer reviews.Monitor competitor pricing, promotion dynamics, and shelf strategies within the instant noodle/instant food category to identify emerging threats and opportunities.

Requirements

• Education: Bachelor’s Degree or Diploma in Business, Marketing, Logistics, or a related field.

• Minimum 7 to 10years of Key Account Management experience within the Singapore FMCG / Packaged Food sector (Direct exposure to the instant noodles, ambient food, or impulse buy categories is a strong advantage).

  Proven track record of managing and negotiating with major Singapore supermarket category buyers.

• Personal Attributes: Proactive, resilient negotiator, strategic thinker with high emotional intelligence, and capable of thriving in a fast-paced environment.