DIGITAL MARKETING EXECUTIVE
GUSHENGTANG SINGAPORE TCM HEALTHCARE TECHNOLOGIES HOLDINGS PRIVATE LIMITED
Key Responsibilities
Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across Google Ads, SEO, website, and social media.
- Manage website updates, landing pages, and campaign content to improve traffic and lead generation.
- Monitor campaign performance and recommend optimization strategies based on data insights.
Social Media & Content
- Manage the company's social media platforms (Facebook, Instagram, TikTok, etc.).
- Develop monthly content calendars and coordinate engaging digital content.
- Support physician branding initiatives, educational content, and video production projects.
- Work closely with internal teams, doctors, designers, and agencies to deliver high-quality marketing campaigns.
Marketing Coordination
- Liaise with external marketing agencies, vendors, and creative partners to ensure timely campaign execution.
- Coordinate marketing materials, promotional campaigns, and digital assets across multiple platforms.
Performance & Analytics
- Track and analyze campaign performance using Google Analytics, Google Ads, and social media insights.
- Prepare weekly and monthly marketing reports with actionable recommendations.
- Drive continuous improvement in website traffic, lead generation, social media engagement, and overall campaign performance.
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