Digital Account Executive

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Digital Account Executive

We have supported our client in setting up and running a successful shared-service web operations in markets such as Singapore, Malaysia, Thailand, Australia, etc.

The main objective of this model is to improve overall content quality, consistency and digital marketing capabilities among all APAC offices.

Key areas of digital marketing which Cheil Shared-Service Centre will deliver:

1. Centralized production and Publishing centre
2. SEO

To facilitate the delivery of Cheil’s services to the client, the role of Digital Account Executive is key. This position will be reporting to the Digital Account Director.

Role & Responsibility

Support Client to manage operations to acquire more quality traffic and improve on-site experience, eventually driving more e-shop conversions by improving Content publishing and SEO implementation.

Content Publishing

• Manage publishing for Client with understanding about global general / whole process from asset sourcing to web production
• Ensure content governance and audit of websites for content quality and accuracy based on Content Guidelines and brief
• Monitor and manage monthly product publishing rate, performance and report
• Serve as the main liaison between clients and internal teams. Handle client inquiries, concerns, and escalations in a professional and timely manner.
• Build and maintain strong, long-term relationships with assigned client accounts.
• Understand client objectives, requirements, and expectations.

SEO

• QA and coordinate on RHQ-led monthly SEO report
• Coordination of SEO implementation plan between RHQ-led strategy, shared-service office and Client
• SEO copy localization
• Post execution insights reporting to Client

Requirements

• Experience in working with a structure with multiple stakeholders and multiple tools, governed by global guidelines
• Experience with CMS (Content Management System) tools like AEM, WORDPRESS, etc.
• Experience with online shopping site product management with buying configuration by using eCommerce tools
• Experience with project management using PM tools (Jira, Trello, etc.)
• Experience with stakeholders communication, managing project deliverables and timelines
• General knowledge of web language (HTML, CSS, Javascript, etc.) and website audit tools like (Screamingfrog, Googlewebmastertool, etc.)
• Understanding of Google search engine algorithm linking to the search result ranking
• Understanding of keyword research tools (keyword planner, SEM rush, etc.) and basic SEO analytics tools (Google Search Console)