Marketing Executive

Job Summary

This role develops engaging content, executes integrated marketing campaigns, manages social media platforms, and strengthens brand presence across digital and offline channels. You will drive storytelling, consumer engagement, and brand building with creativity and organisation.

Responsibilities

Brand & Content Creation

• Develop engaging marketing content including graphics, videos, social media captions, stories, newsletters, and promotional materials to enhance brand visibility
• Ensure consistent brand identity and messaging across all customer touchpoints to maintain brand integrity
• Collaborate with designers, photographers, videographers, and external vendors to produce creative assets and campaign materials

Social Media & Digital Marketing

• Manage and expand the company’s social media platforms including TikTok, Instagram, Facebook, and Xiaohongshu (RED) to increase audience engagement
• Plan, schedule, and execute monthly content calendars aligned with marketing objectives to ensure timely campaign delivery
• Support livestream sessions, influencer collaborations, and digital engagement initiatives to boost brand interaction
• Monitor campaign performance by analysing engagement metrics and recommend strategies to improve reach and conversion rates

Marketing Campaign Execution

• Coordinate promotional campaigns, product launches, sampling events, retail activations, and seasonal marketing initiatives to drive sales and brand awareness
• Support exhibition booths, roadshows, trade shows, and point-of-purchase (POP) display execution to enhance customer experience
• Prepare marketing presentations, campaign reports, and performance summaries for management review to inform strategic decisions

Cross-Functional Collaboration

• Collaborate with E-commerce, Business Development, Creative, Sales, and Operations teams to ensure seamless campaign execution and alignment
• Support new product launches, packaging updates, and other brand development projects to maintain market relevance
• Assist in coordinating marketing activities across Zixin’s portfolio of brands to maximize brand synergy

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, Business, Design, or a related discipline
• 1–3 years of experience in digital marketing, brand marketing, or social media management
• Strong creative mindset with excellent visual and storytelling skills
• Proficiency in Canva; experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) is an advantage
• Experience in FMCG, retail, food & beverage, or lifestyle brands
• Familiarity with social media analytics, content planning, and digital marketing trends
• Self-motivated, organised, and able to manage multiple projects in a fast-paced environment
• Excellent copywriting and communication skills in English