DIGITAL MARKETING MANAGER

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing

database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and

assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based

on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize

user experience

Utilize strong analytical ability to evaluate end-to-end customer

experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and

perspective for adoption where appropriate

Requirements and skills

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing

database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and

devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics,

NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and

constraints

Strong analytical skills and data-driven thinking