E-Commerce Live Streamer

About the Role

We are looking for an engaging and confident E-Commerce Live Streamer to host daily live-selling sessions. You will be the face of our brand during livestreams — showcasing products, driving sales, and building a loyal, interactive community of viewers in real time.

Key Responsibilities

* Host live-selling broadcasts on E-Commerce platforms for scheduled sessions (typically 4–6 hours per stream), presenting and demonstrating products persuasively.

* Plan stream content and scripts in advance, including product highlights, promotions, and flash-sale segments.

* Engage viewers in real time — responding to comments, answering questions, and encouraging purchases and follows.

* Collaborate with the marketing and merchandising teams to align streams with campaigns, new launches, and inventory priorities.

* Monitor live performance metrics (views, engagement, conversion, GMV) and adjust delivery to improve results.

* Maintain an appealing on-camera presence, including lighting, framing, and set styling for each session.

* Stay current on trends, platform features, and competitor livestreams to keep content fresh.

* Ensure all product claims and promotions comply with company guidelines and E-commerce platforms policies.

Requirements

* Prior experience as a livestreamer, host, sales presenter, or similar on-camera role (TikTok Shop or e-commerce livestreaming preferred).

* Confident, articulate, and comfortable performing on camera for extended periods.

* Strong sales and persuasion skills, with the ability to think on your feet and handle live audience questions.

* Good command of spoken English, Chinese and Malay (depending on target audience).

* Familiarity with TikTok Shop, TikTok Live features, and basic livestream equipment.

* Available to work evenings, weekends, or rotating shifts as livestream schedules require.

* A genuine interest in the products/category and in building an online community.

Nice to Have

* An existing TikTok following or track record of livestream sales performance.

* Experience with basic video/audio equipment setup and OBS or similar streaming tools.

* Background in retail, fashion, beauty, or FMCG sales.