Marketing Manager

AURA SANCTUARY PTE. LTD.

Date: 4 days ago

City: Singapore, Singapore

Salary: SGD 3,000 - SGD 5,500 / mo

Contract type: Full time

Main Job Duties
1. Strategy Planning
Develop marketing plans (monthly / yearly)
Define target audience & positioning
Set goals (sales growth, leads, brand awareness)
Analyze competitors and market trends
Example: Plan campaign to increase salon customers by 20%
2. Campaign Management
Plan and run marketing campaigns
- Social media (Facebook, Instagram, TikTok)
- Email marketing
- Promotions / discounts
Coordinate with designers / content creators
Example: Launch promotion for festive season
3. Data Analysis & Reporting
Track performance using tools:
- Google Analytics
- Power BI / Excel dashboards
Monitor:
- Sales
- Leads
- Conversion rates
Adjust strategy based on data
This part fits VERY WELL with your SQL + Power BI skills
4. Brand Management
Ensure consistent brand image
Manage:
- Website content
- Social media pages
- Advertising materials
5. Team & Vendor Management
Work with:
- Designers
- Agencies
- Sales team
Manage marketing budget
6. Content & Digital Marketing
Plan content strategy:
- Posts, videos, blogs
SEO (Google ranking)
Paid ads (Google Ads, Facebook Ads)
7. Lead Generation & Sales Support
Generate leads for business
Work with sales team to convert leads into customers
Skills Required
Technical Skills
Excel / Power BI (you already learning )
Basic SQL (for analysis)
Digital marketing tools (Meta Ads, Google Ads)
Soft Skills
Communication
Creativity
Strategic thinking
Project management
Example Daily Work
Check campaign performance (Power BI dashboard)
Adjust ads budget
Plan new promotion
Meet with team
Analyze sales trends

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