Sales & Marketing Executive - Travel & Digital Content

About the Role

Hulm Hijrah & Tours is looking for a proactive, creative and results-driven Sales & Marketing Executive to support the growth of our travel agency.

The successful candidate will be responsible for promoting our travel packages, generating sales leads, following up with potential customers and developing marketing initiatives that bring more business to the company.

Candidates with experience in graphic design, content creation and both traditional and digital marketing will have an added advantage.

Key Responsibilities

Sales and Business Development

• Promote and sell the company’s Umrah, private pilgrimage and leisure travel packages.
• Respond promptly to enquiries received through WhatsApp, telephone, email, social media and walk-in customers.
• Follow up consistently with prospective customers and convert enquiries into confirmed bookings.
• Build and maintain positive relationships with new and existing customers.
• Identify new customer segments, partnerships and business opportunities.
• Approach organisations, mosques, community groups, companies and potential partners for group travel opportunities.
• Assist in meeting monthly sales targets and business growth objectives.
• Maintain proper records of enquiries, follow-ups, bookings and customer information.
• Support the company during travel fairs, roadshows, briefings, events and promotional activities.

Marketing and Social Media

• Assist in planning and executing marketing campaigns for travel packages and company services.
• Manage and update the company’s social media platforms, including Instagram, Facebook and TikTok.
• Create engaging content such as promotional posts, travel updates, short videos, reels, testimonials and customer stories.
• Prepare a monthly social media and marketing content calendar.
• Monitor customer engagement and respond to comments and messages professionally.
• Identify current social media trends and recommend suitable content ideas for the travel industry.
• Support both traditional marketing activities and current digital marketing strategies.
• Assist in distributing flyers, brochures and promotional materials through suitable channels.
• Track the performance of marketing campaigns and recommend improvements.

Design and Content Creation

• Create simple and attractive promotional posters, social media graphics, brochures and marketing materials.
• Assist in preparing promotional videos and short-form social media content.
• Ensure all marketing materials follow the company’s branding, tone and visual identity.
• Work with external designers, photographers or videographers when required.
• Proofread marketing materials and ensure that package information is accurate before publication.

Requirements

• Diploma or relevant qualification in Sales, Marketing, Business, Tourism, Mass Communication, Digital Media or a related field.
• Relevant experience in sales, marketing, travel, hospitality or customer service is preferred.
• Strong interest in the travel and tourism industry.
• Confident in communicating with customers and following up on sales enquiries.
• Able to work independently and take initiative.
• Strong interpersonal, communication and customer service skills.
• Comfortable using WhatsApp Business, email and social media platforms.
• Able to communicate effectively in English and Malay.
• Organised, responsible and able to manage several tasks at the same time.
• Willing to work occasionally during weekends, travel events, briefings or roadshows when required.

Added Advantages

Candidates with any of the following skills will have an added advantage:

• Experience in travel agency sales or tour package marketing.
• Knowledge of Umrah, Islamic travel or Muslim-friendly tourism.
• Graphic design skills using Canva, Adobe Photoshop or Adobe Illustrator.
• Video editing skills using CapCut, Adobe Premiere Pro or similar applications.
• Experience in social media advertising, Meta Ads or digital marketing.
• Photography, videography or content-creation experience.
• An existing network within community organisations, mosques or corporate groups.

Personal Qualities

We are looking for someone who is:

• Sales-oriented and motivated to achieve results.
• Creative and aware of current marketing trends.
• Friendly, approachable and confident when speaking with customers.
• Persistent and disciplined in following up with enquiries.
• Honest, responsible and professional.
• Willing to learn and grow together with the company.
• Able to understand and represent the values of Hulm Hijrah & Tours.

What We Offer

• Opportunity to grow with an expanding travel agency.
• Exposure to travel sales, business development and digital marketing.
• Opportunity to contribute ideas and develop new marketing campaigns.
• A collaborative working environment.
• Training and familiarisation with the company’s travel products and services.
• Salary and benefits based on experience and suitability.

How to Apply

Interested applicants may submit the following:

• Updated résumé.
• A short introduction explaining why you are suitable for the position.
• Samples or a portfolio of design, social media or video work, where available.
• Current and expected salary.
• Earliest available starting date.

Only shortlisted candidates will be contacted for an interview.