MARKETING COORDINATOR

Company Overview

Halcyon Real Estate is a boutique consultancy specialising in landlord representation, residential leasing, tenancy management, and property marketing. We leverage technology, AI, and efficient systems to deliver exceptional client service.

Job Summary

We seek a creative, hands-on Marketing Coordinator to produce engaging content and manage digital marketing efforts, helping build a premium real estate brand through photography, videography, and social media.

Responsibilities

Photography & Videography

• Capture high-quality photographs of residential properties to enhance marketing efforts
• Film property tours, walkthroughs, and lifestyle videos that showcase listings effectively
• Produce behind-the-scenes content featuring company founders and team members to humanize the brand
• Edit videos and photographs to meet digital platform standards and company quality requirements
• Organize and maintain the company’s photo and video library for easy access and use

Property Marketing

• Prepare and publish accurate property listings on online portals to maximize exposure
• Write compelling property descriptions and marketing copy that attract potential clients
• Plan and coordinate targeted marketing campaigns for available properties to drive interest
• Monitor listing performance metrics and recommend actionable improvements

Content & Social Media

• Develop and maintain a content calendar to ensure consistent and timely posts
• Create engaging content tailored for Instagram, Facebook, LinkedIn, TikTok, and YouTube audiences
• Produce short-form videos, educational materials, and promotional campaigns to increase brand awareness
• Design simple marketing materials using Canva or similar tools to support campaigns

Digital Marketing

• Assist in managing Meta (Facebook & Instagram) advertising campaigns to optimize reach and engagement
• Update website content and landing pages to keep information current and relevant
• Monitor campaign performance and prepare monthly reports to inform strategy adjustments
• Utilize AI tools such as ChatGPT to enhance productivity and content creation quality
• Identify and implement automation opportunities for repetitive marketing tasks
• Coordinate marketing schedules and maintain organized digital assets for efficient workflow

Required competencies and certifications

• Strong photography and videography skills using cameras and smartphones
• Proficiency in video editing software such as CapCut, Adobe Premiere Pro, or similar tools
• Good understanding of social media platforms and digital marketing principles
• Excellent written and spoken English communication skills
• Highly organized with strong attention to detail and ability to manage multiple projects under deadlines

Preferred competencies and qualifications

• Experience with Canva for graphic design
• Familiarity with Adobe Lightroom for photo editing
• Knowledge of Meta Business Suite for social media management
• Experience using Google Analytics to track and analyze digital marketing performance
• Basic skills in WordPress for website content updates
• Proficiency with ChatGPT and other AI productivity tools
• Prior experience in the real estate industry is advantageous but not essential

Other Information

Applicants must submit a portfolio showcasing photography, videography, and social media or marketing work. Applications without a portfolio may not be considered.