Senior Marketing Executive

We are seeking a passionate and commercially minded Senior Marketing Executive to bring the LEGO brand to life across our retail stores, e-commerce platform and digital channels. Working within a small marketing team, you'll play a hands-on role delivering campaigns, supporting new product launches, growing customer engagement and analysing performance to improve results.

Role is initially a 4 month contract with a possibility of becoming permanent for the right individual.

Key Responsibilities

• Support planning and execution of integrated marketing campaigns across digital, retail and offline channels.

• Manage social media, content calendars and community engagement.

• Create eDMs, CRM campaigns and other customer communications.

• Maintain website/online store content, promotions and product information.

• Analyse campaign performance, customer behaviour and market trends, providing recommendations to improve ROI.

• Support retail activations, events and promotional campaigns.

• Build relationships with LEGO Singapore, agencies, suppliers and internal stakeholders.

• Prepare marketing reports and presentations.

• Manage customer enquiries professionally• Support wider marketing projects as required.

Skills & Experience

• Excellent written and verbal communication skills.

• Strong organisation, time management and attention to detail.

• Able to manage multiple projects, prioritise and meet deadlines.

• Commercially aware with strong analytical skills.

• Proficient in Microsoft Office (Excel and PowerPoint).

• Experience with Adobe Photoshop and Illustrator or similar design software.

• Knowledge of Meta Ads, Google Ads, Google Analytics, CRM and CMS platforms is an advantage.

Personal Attributes

• Creative, proactive and eager to learn.

• Customer-focused with a positive, solutions-driven attitude.

• Comfortable working independently within a small, collaborative team.

• Professional, adaptable and willing to take ownership.