Content & Performance Marketing Executive

About the Role

KiX is a game-first social product with a fast-growing regional user base. We're looking for a high-output Content & Performance Marketing Executive to produce a high volume of marketing creatives and copy — and, ideally, run the campaigns that put them in front of users. This is a hands-on role for someone who works fast, iterates constantly, and uses the best tools available (including AI) to scale output.

What You'll Do

- Produce a high volume of marketing content — ad creatives, copy, social posts and short-form video scripts — at speed and consistent quality

- Use AI content tools (e.g. ChatGPT, Midjourney, generative video/image tools) as a core part of your workflow to increase output and iterate quickly

- Rapidly test and iterate multiple creative variations for different channels and audiences

- Adapt content across formats and platforms (Meta, TikTok, Google, app stores)

- (Strong plus) Plan, run and optimise paid campaigns across Meta / Google / TikTok — managing budgets, targeting and performance

- Track content and campaign performance (CTR, CPI/CPA, ROAS) and use data to improve

- Coordinate with design, product and the Guangzhou team on creative direction

What We're Looking For

- Proven ability to produce marketing content at high volume and pace, with a strong portfolio to show it

- Fluent, enthusiastic use of AI tools to generate and speed up content creation — you see AI as a force multiplier, not a threat

- Solid copywriting and visual/creative sense

- Data-comfortable — able to read performance metrics and act on them

- Self-driven, organised, and able to juggle many outputs at once

Nice to Have (a big plus)

- Hands-on experience running paid media campaigns (Meta Ads Manager, Google Ads, TikTok Ads)

- Experience marketing mobile apps, games or social products

- Familiarity with analytics / attribution tools (Google Analytics, AppsFlyer, Adjust)

- Working proficiency in Chinese to coordinate with our Guangzhou team

What We Offer

- A high-ownership role where your output directly drives user growth

- A team that embraces new tools and moves fast

- Collaborative team across Singapore and Guangzhou

How to Apply

Send your CV and a portfolio / samples of content you've produced (and campaign results, if any) to

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