Tech Lead - Salesforce Marketing Cloud

Key Responsibilities

• Collaborate with stakeholders to translate business needs into technical solutions.

• Enable SFMC & MCP functionality and Integrations. Provide best practice guidance.

• Act as consultant for SFMC & MCP.

• Design and develop complex customer journeys, campaign automations, audience segmentation, and personalization using AMPscript, SSJS, SQL, HTML/CSS, and CloudPages.

• Implement real-time web personalization and recommendation strategies, including product/content recommendations, cross-sell, upsell, and next-best-experience use cases.

• Design customer identity, profile, catalog, behavioral data, and segmentation models, covering both anonymous and known customer interactions.

• Design and develop integrations using REST/SOAP APIs, JavaScript, JSON/XML, SFTP, Marketing Cloud Connect, and integrations with Salesforce CRM and enterprise applications.

• Own the end-to-end technical solution and architecture across SFMC and Marketing Cloud Personalization, ensuring scalability, performance, security, consent management, and maintainability.

• Provide hands-on technical leadership through solution design, technical estimation, code reviews, troubleshooting, root-cause analysis, deployment support, and production issue resolution.

• Lead and mentor developers, establish development standards and reusable frameworks, and collaborate with business, marketing, CRM, data, integration, architecture, and QA teams.

Requirements & Skill sets

• Minimum 8 years of experience in Digital Marketing.

• Strong hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, and Data Extensions.

• Strong hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.

• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

• Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.

• Understanding of Email regulatory compliance, and deliverability elements.

• Sound knowledge of marketing domain processes.

• Salesforce Data Cloud/Data 360 experience.

• MC Next knowledge

• Agile methodologies

• HubSpot Integration

• SFMC certified