Social Media Marketing Manager (F&B)

Job Responsibilities

• Develop and execute social media marketing strategies to increase brand awareness, engagement, and customer acquisition.
• Independently manage social media platforms, including Instagram, TikTok, Xiaohongshu (小红书), and other relevant channels.
• Plan, shoot, edit, and publish high-quality photos, short-form videos, and promotional content.
• Create monthly content calendars and execute marketing campaigns, promotions, and brand activities.
• Monitor social media trends, analyze performance metrics, and optimize content strategies.
• Proactively propose creative marketing ideas and take full ownership of projects from planning to execution.
• Collaborate with internal teams to support business growth and marketing objectives.

• Proven experience in social media marketing, preferably within the Food & Beverage (F&B) industry.
• Strong knowledge of social media platforms, content creation, photography, videography, and video editing.
• Creative, self-motivated, and results-driven with strong planning and execution skills.
• Able to work independently, take initiative, and manage multiple projects without constant supervision.
• Proficiency in Canva, CapCut, or other creative editing tools is an advantage.
• Good understanding of Singapore's F&B market and social media trends.
• Strong communication and organizational skills.