Director of Commercial

What you’ll do

• Own the agency’s commercial strategy, revenue targets, sales pipeline, and forecasts.

• Lead new business opportunities from prospecting and pitching through negotiation and close.

• Grow existing accounts through renewals, retainers, and new projects across social media, digital marketing, and web services.

• Set pricing and work with creative, strategy, and web teams to scope projects accurately and protect margins.

• Lead client conversations and shape campaign proposals for Chinese social media platforms.

What you’ll bring

• More than 10 years of relevant experience in commercial growth, business development, or client services within marketing, creative, or digital agencies.

• A track record of winning clients, growing accounts, and negotiating profitable project and retainer agreements.

• Fluency in spoken English and Mandarin to lead pitches, discuss campaign strategy, and negotiate with English- and Mandarin-speaking clients and partners.

• Hands-on experience with Chinese social media platforms such as Xiaohongshu (RED), WeChat, or Douyin, including planning, pitching, or managing client campaigns.

• A working knowledge of social media marketing, digital campaigns, and website projects, with the ability to scope work alongside specialists.