Social Media Marketing Specialist

Highlights

• 5 days work week (Monday - Friday)
• Office Hours
• Work Location: 7 Toh Tuck Link, Singapore 596227

We’re hiring: Social Media Executive

Pet Lovers Centre is looking for a creative, commercially minded and data-driven Social Media Executive to grow our presence across Instagram, TikTok, Facebook and YouTube.

What you’ll do

• Develop and execute engaging digital content across Facebook, Instagram, TikTok and YouTube in collaboration with internal teams and external agencies.
• Plan, schedule and manage content calendars across multiple social media platforms, ensuring consistent brand messaging and timely execution.
• Collaborate with editors, copywriters, designers, influencers and external partners to produce high-quality, brand-aligned content.
• Monitor social media and content performance, analyse engagement metrics and provide insights to optimise content strategies.
• Plan and coordinate influencer and affiliate marketing activities, including content quality and brand-safety checks.
• Create and edit social media and YouTube videos to promote PLC’s services, campaigns and brand collaborations.
• Support live-streaming strategy and operations, including content planning, run sheets, talent coordination, live engagement and post-stream analysis.
• Coordinate live-streaming activities with marketplace campaigns such as Shopee and TikTok, adapting to relevant platform updates and requirements.
• Track live-stream performance, viewer engagement and conversion metrics to identify opportunities for improvement.
• Work closely with the Digital Marketing Manager and cross-functional teams to support campaign planning, channel growth and adoption of emerging digital trends and technologies.
• Provide social media coverage and on-site support for selected weekend marketing, experiential and community events.

What we’re looking for

• Degree in Marketing or a related discipline
• 3–4 years of relevant social media experience, preferably in retail
• Strong business acumen and an understanding of how content supports brand and business growth
• Proficiency in Canva, CapCut and AI-assisted video tools
• Familiarity with Meta Business Suite, YouTube Studio and TikTok Analytics
• Strong multitasking, critical-thinking and problem-solving abilities
• Good communication and stakeholder-management skills
• Comfortable appearing on camera is an advantage

Interested? Apply with your résumé and a portfolio or examples of your social media and video work.

Job Benefits

• Medical Reimbursement, Health Insurance
• Quarterly Meal Allowance, Team Bonding
• Staff Purchase Discount
• Company Uniform Provided
• Air-conditioned staff lounge
• Free corporate gym access

If you are interested, please click to apply or apply via our career website: https://plc.applyourjobs.com.

Only shortlisted candidates will be notified.