Brand Creative & Social Media Lead (Fragrance)

Brand Creative & Social Media Lead

Location: Singapore

Type: Full-time

Experience: Fresh - 3 years

Salary: $3,600 - $4,500 / month, depending on experience and ability

About VELOCE

VELOCE is a modern fragrance house built on thoughtful craftsmanship, strong brand storytelling, and disciplined execution.We are entering a new phase of growth and are looking for a Brand Creative & Social Media Lead with a strong sense of branding, aesthetics, and visual judgment to support campaign direction and content at VELOCE. This role is for someone who understands what makes a brand feel luxurious, cohesive, and desirable, and can translate that into visuals, messaging, and content.

Who We’re Looking For

We do not need someone with a decade of experience. We need someone who cares deeply about branding; someone who feels restless when a visual is off, who rewrites captions in their head because the original did not feel luxurious enough, and who finds genuine joy in crafting a brand world that makes people stop and stare.

If you have ever rebuilt a brand's Instagram grid in your head, or saved a reference image just because the colour palette moved you, we want to hear from you.

You understand that luxury is communicated through every detail: the right words, the right white space, the right mood. And you know how to bring all of that together into something cohesive and irresistible.

Platforms You'll Manage

• Instagram
• TikTok
• Rednote / XiaoHongShu (小红书)
• Lemon8

What You'll Do

Brand & Visual Direction

• Develop moodboards that define the look and feel of campaigns.
• Translate product ideas into cohesive visual worlds.
• Ensure all visuals align with a refined, modern luxury aesthetic.

Messaging & Positioning

• Write product descriptions, captions, and scripts.
• Shape how scents are communicated to feel clear, elevated, and desirable.
• Maintain consistency in tone across all touchpoints.

Content & Campaign Planning

• Plan how each launch translates into visuals and content.
• Own end-to-end social media post creation, from conceptualising aesthetics to asset production and scheduling.
• Identify what works visually and commercially for the brand.
• Ensure all outputs feel intentional and aligned.

Community & Livestreams

• Host brand and community focused livestreams (not limited to sales).
• Share, educate, and communicate products in a natural and engaging way.
• Build connection and trust with the audience overtime.
• Create conversations around scents, preferences, and personal experiences.
• Represent the brand’s tone and presence confidently on camera.

What We’re Looking For

• Strong eye for design, composition, and luxury aesthetics.
• Clear understanding of how great brands are built -their aesthetics, their voice, their world.
• Ability to think in concepts, not just execution.
• Good sense of what visuals and messaging convert.
• Clear and structured communication, both written and verbal.
• Comfortable speaking and engaging with an audience.

Nice to have

Exposure to modern content production tools, including AI assisted image and video generation, is an advantage but not required.

Why Join Us?

This is a role that values taste, creativity, and passion above all else. You will have genuine creative ownership. Your vision will shape how this brand looks and sounds. Work directly with the founder and grow with the brand from an early stage.

How To Apply

Send your CV and portfolio to ***email_hidden***. We would love to see examples of your visual work - moodboards, social content, design projects, or anything that shows us how you think about brand aesthetics.

P.S. Even better: put together a quick moodboard of how you imagine our brand should look and feel.