Marketing Specialist

Role Overview: This onsite marketing communication position involves collaborating with cross-functional teams to plan, execute, and monitor marketing campaigns and offline events such as tradeshows and conferences. The role includes content creation, managing communication channels like websites and social media, and developing demand generation initiatives to increase brand visibility.

Key Responsibilities

• Coordinate marketing materials and assets to ensure timely execution.
• Lead planning and execution of offline marketing activities.
• Create engaging content aligned with brand voice and key messages.
• Manage digital channels, update content, monitor engagement, and respond to inquiries.
• Support demand generation strategies, including funnel management and lead nurturing.
• Track and analyze campaign performance, providing reports and insights for optimization.
• Collaborate effectively with internal teams to align messaging and strategies.

Qualifications & Skills

• Bachelor’s degree in Marketing or related field, or 2-3 years of marketing communications experience.
• Proficiency in English and Mandarin.
• Excellent communication skills with strong attention to detail.
• Familiarity with marketing tools, including social media, websites, and email marketing platforms.
• Experience with analytics tools for performance tracking.
• Strong project management and organizational abilities.
• Creative, strategic thinker capable of generating innovative ideas.
• Ability to work independently and collaboratively within a team.