CRM, Data Analytics & Customer Experience Executive

Responsibilities

The Executive, CRM, Data Analytics & Customer Experience supports customer engagement initiatives across the Group brands by managing CRM programs, customer feedback, NPS performance, and data quality.

This role plays a key part in enhancing customer satisfaction, loyalty, and overall customer experience through structured programs, analytics, and cross‑functional coordination.

• Manage and support ownership benefits and loyalty programs, including partner coordination and customer sign‑ups.

• Support NPS and mystery shopping programmes, identify gaps, and follow up on improvement actions with dealers.

• Manage Customer Relationship Management (CRM) and Customer Feedback Management (CFM), ensuring timely acknowledgement, tracking, escalation, and closure of customer cases in Salesforce.

• Act as a coordination point for customer feedback across Sales, Service, Parts, Management, Legal, and Brand Principals.

• Maintain and manage customer databases, ensuring data accuracy, PDPA compliance, and effective use of CRM systems.

• Support CRM and customer experience process improvements through data review and analysis.

• Provide administrative and operational support for marketing, customer service activities, and events.

• Perform other ad‑hoc duties as assigned.

Requirements

• Diploma or Degree in Business, Marketing, Communications, Data Analytics, or a related field.

• Experience in CRM, customer experience, data analysis, or customer service operations is an advantage.

• Comfortable working with data, systems (e.g. Salesforce), and multiple stakeholders.

• Strong coordination, communication, and organisational skills.

• 5 days week.

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed

Word/pdf format

to ***email_hidden***

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel : 6950 9753

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley