Sales Manager

The Role

You'll own the wholesale sales pipeline end-to-end: hunting new accounts, nurturing existing ones, and turning tastings into long-term contracts. You'll work directly with the founders and have real influence over how we go to market.

What You'll Do

• Build and manage a pipeline of HORECA, corporate, and event accounts
• Prospect actively — cold outreach, networking, trade events, referrals
• Coordinate with production, logistics, and finance to ensure smooth fulfilment
• Track sales activity, pipeline, and revenue against monthly and quarterly targets
• Feed market intelligence back to the team — competitor pricing, emerging trends, client requests

You Must Have

• Minimum 2 years of B2B sales experience, ideally in F&B, FMCG, hospitality supply, or food service
• A track record of hitting or beating sales targets (be ready to talk numbers)
• Strong network in Singapore's HORECA, hotel, or events scene is a major plus
• Confident communicator — comfortable presenting to executive chefs, GMs, and procurement heads
• Genuinely organised: you keep a clean pipeline, follow up reliably, and don't let leads go cold
• Self-starter mindset — we'll back you, but you need to drive your own activity

Nice to Have

• Existing relationships with hotel F&B teams, restaurant groups, or event organisers
• Experience selling halal-certified products or to halal-conscious clients
• Familiarity with dessert, gelato, or frozen food categories

What We Offer

• SGD 3,000 – 3,500/month base
• AWS and performance bonus
• Medical and statutory benefits
• Transport and mobile allowance
• A genuinely exciting product to sell — we win taste tests, and clients become repeat clients
• Direct access to founders; your input shapes pricing, products, and strategy
• Clear progression path as we scale into regional markets

To Apply

Send your CV and a short note telling us about a deal you're proud of — what was hard about it, and how you closed it — to ***email_hidden***.

We regret only shortlisted candidates will be contacted.